HOW TO REDUCE AD SPEND WASTE WITH BETTER DATA INSIGHTS

How to Automate Customer Retargeting With Email AdvertisingEmail retargeting is an excellent method to engage with your clients. You can use retargeted emails to advertise items that they have actually contributed to their cart or suggest new products. You can additionally send out retargeting e-mails to inactive customers, encouraging them to re-e

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.